PayForIt Features

Features of PayForIT

Under the PayForIT scheme, Accredited Payment Intermediaries host Internet billing pages in accordance with the requirements of the Cross-Mobile Network Operator forum.

To build consumer confidence surrounding PayForIT, industry standard payment pages are used to provide a uniform payment experience for the consumer regardless of the site they are purchasing from. This standard approach will engender trust and familiarity in the PayForIT billing scheme and the PayForIT logo will become synonymous with this Trusted Payment scheme.

Currently, PayForIT is only available for payment for goods and services purchased in a WAP session. Web purchases will be enabled in the next release of the scheme rules.

The key benefit of PayForIT over existing Premium SMS billing solutions is that the receipt of a Mobile Originated (MO) SMS message is not required to capture the user's opt-in for premium billing.

The PayForIT scheme can only be provided through trusted partners known as Accredited Payment Intermediaries who are accredited by each mobile network operator to offer the PayForIT service. MX Telecom is such an Intermediary and has worked with the UK mobile networks on the development and guidelines of the PayForIT scheme.

See: www.m-bill.net.

PayForIt Overview

Payforit is the new payment service, supported by all licensed UK mobile operators, designed to make it easy to pay for low cost services on the mobile phone.

First announced in March 2006, the Payforit scheme has been developed by the operators to promote a trustworthy and consistent standard for paying by mobile, so that consumers can buy with confidence when they are making one-off payments or setting up subscription services via their phone.

With Payforit, consumers don’t need a credit card or bank account to use the service – they don’t even need to sign up or register any details. All they need is their mobile phone.

The UK licensed mobile network operators have accredited a number of Payment Intermediaries across a differing range of criteria for their suitability to operate a trusted payment scheme to ensure that the best interests of mobile consumers are protected while conducting online purchasing. These Accredited Payment Intermediaries ensure that transactions are managed and processed in accordance with the Payforit Scheme Rules.

This will ensure that the payment experience for consumers is consistent, transparent and user-friendly at all times. These improvements in user experience will help instil consumer confidence in paying by mobile, generating repeat business and improved conversion rates for merchants.

Initially, Payforit will support micropayments (generally <£10) for services purchased on mobile portals, providing a quick and simple billing option and potential access to over 52 million users* in the UK. From May 2007 Payforit has been extended to support web transactions also, opening up new revenue streams for many merchants.

See: www.m-bill.net